Digital Marketing for
Restaurants in Scotland
In hospitality, your reputation travels fast — in both directions. Digital marketing builds the online presence that keeps tables full, even in quieter periods.
I help restaurants, cafes, and hospitality businesses across Scotland get found online, build their reputation, and drive direct bookings — without paying Resy or OpenTable commissions.
Marketing channels that fill tables
Each channel serves a different purpose in your marketing mix. We build the combination that works for your venue, your location, and your budget.
Google Ads for restaurants
Appear at the top of Google when someone searches "restaurants near me" or "where to eat [your town]". Pay per click, targeted to your area, tracked to actual reservations.
Local SEO
Rank consistently in Google Maps and search results for food-related searches in your area. The single most cost-effective long-term marketing for hospitality.
Google Business Profile
Your Google listing is often the first thing a potential diner sees. Professional photos, updated menus, regular posts, and review responses — all managed for you.
Instagram & Facebook
Food photography, specials, events, behind-the-scenes content. Build an audience that comes back regularly and recommends you to friends.
Email marketing
Regular newsletters to past diners. Events, seasonal menus, special offers. Email consistently delivers the highest return on investment of any marketing channel.
Review management
More and better TripAdvisor and Google reviews. Respond professionally to every review. Build the reputation that brings people through the door.
Related services
Keep your tables full all year round
Free 30-minute call. Tell me about your venue and I'll show you exactly what I'd do first.
Book a free call